Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others DieBuy this Book

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of...

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Title:Made to Stick: Why Some Ideas Survive and Others Die
Author:Chip Heath
Rating:
ISBN:1400064287
Edition Language:English
Format Type:Hardcover
Number of Pages:291 pages