Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others DieBuy this Book

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why...

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Title:Made to Stick: Why Some Ideas Survive and Others Die
Author:Chip Heath
Rating:
ISBN:1400064287
Edition Language:English
Format Type:Hardcover
Number of Pages:291 pages